Copywriting Basics

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You have 10 minutes to complete the test. Before you click the SHOW RESULTS button, make sure you have answered all 15 questions. 

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1. 

Psychology: Consumer Behaviour


Among the principles that apply in consumers' decision making process, the principle of authority is one of the key ones. Which of the following statements reflects this principle?

2. 

Features vs Benefits


One of the following statements presents a feature, not a benefit. Which one?

3. 

Personas


One of the following data cathegories is not considered when defining a persona. Which one?

4. 

Spam


Which of the following e-mail subject lines will most likely get noticed and dumped by spam filters?

5. 

Copy adjustment


What do abbreviations of h1, h2 a h3 stand for in copy formatting?

6. 

UX


What do we mean when we say the copy should be easily scannable?

7. 

Power words


One of the following words does not belong to so called power words of copywriting. Which one?

8. 

Motivation


In order to persuade consumers, one of the following texts uses the principle of scarcity. Which one?

9. 

Archetypes


One of the qualities below is the one that advertisements naturally attribute to a role of mother, as a cliché. Which one? 

10. 

Goals


One of the following goals does not belong to copywriting goals. Which one?

11. 

Marketing Principles


What is the chronology of steps  in AIDA marketing model for stages between product awareness and product purchase?

12. 

CTA


One of these texts is an example of call to action copy. Which one?

13. 

E-mail Optimalization


You want to increase the engagement rate of the e-mail recipient. Which of the following could help?

14. 

Typography


Which of the following ways of adding a question mark and exclamation mark is correct?

15. 

Word Order


Which of the following options shows words DARK, GLUTEN-FREE, NEW, OUR in the correct order?

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