Copywriting Basics

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1. 

Psychology: Consumer Behaviour


Among the principles that apply in consumers' decision making process, the principle of authority is one of the key ones. Which of the following statements reflects this principle?

2. 

Features vs Benefits


One of the following statements presents a feature, not a benefit. Which one?

3. 

Archetypes


One of the qualities below is the one that advertisements naturally attribute to a role of mother, as a cliché. Which one? 

4. 

CTA


One of these texts is an example of call to action copy. Which one?

5. 

E-mail Optimalization


You want to increase the engagement rate of the e-mail recipient. Which of the following could help?

6. 

Word Order


Which of the following options shows words DARK, GLUTEN-FREE, NEW, OUR in the correct order?

7. 

Personas


One of the following data cathegories is not considered when defining a persona. Which one?

8. 

Goals


One of the following goals does not belong to copywriting goals. Which one?

9. 

Power words


One of the following words does not belong to so called power words of copywriting. Which one?

10. 

Marketing Principles


What is the chronology of steps  in AIDA marketing model for stages between product awareness and product purchase?

11. 

Spam


Which of the following e-mail subject lines will most likely get noticed and dumped by spam filters?

12. 

Typography


Which of the following ways of adding a question mark and exclamation mark is correct?

13. 

UX


What do we mean when we say the copy should be easily scannable?

14. 

Motivation


In order to persuade consumers, one of the following texts uses the principle of scarcity. Which one?

15. 

Copy adjustment


What do abbreviations of h1, h2 a h3 stand for in copy formatting?

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